Thursday, October 4, 2018

The Steinie Bottle

1936 ad for Gunther's Beer

A short glass bottle used for beer is generally called a stubby, or originally a steinie. Shorter and flatter than standard bottles, stubbies pack into a smaller space for transporting. The steinie was introduced in the 1930s by Joseph Schlitz Brewing Company and derived their name from their similarity to the shape of a beer stein, which was emphasized in marketing. The bottles are sometimes made with thick glass so that the bottle can be cleaned and reused before being recycled. Some of the expected advantages of stubby bottles are: ease of handling; less breakage; lighter in weight; less storage space; and lower center of gravity.]
After the relaxation of Prohibition in the U.S. in 1936, many breweries began marketing beer in steel cans. The glass industry responded by devising short bottles with little necks, nicknamed stubbies, and types with short necks were called steinies. Capacities varied, with 12oz being the most common size used for soft drinks. The steinie dominated in the U.S. by 1950, and the neck became longer, such as seen with the familiar Budweiser bottle. Stubbies were popular in Canada until the 1980s. 

a Miller Steinie

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