Thursday, February 13, 2020

The Victory Alarm Clock - The Waralarm





In WWII everything manufactured was controlled by the War Production Board (WPB) and everything sold was controlled by the  Office of Price Administration (OPA).  In July 1 1942 WPB Order M-126 went in to effect.  It was an order to conserve Iron and steel so more Iron and steel could go into war production material.  The order curtailed the manufacturing of 400 common household items including clocks.   

According to The Westclock Company in house “Tick Talk Magazine,” August 1942, “On July 31 we made our last Westclox until – only god knows! After more than 57 years of making clocks and watches to serve and bring happiness to the peoples of the world, our facilities and energies are now devoted to turning out the tools of war.” There was no ceremony, no bands played, but it was a big day for the company and workers. What they did was to say “so long” to their regular work for a while. It wasn’t really a sad day. In fact the event kind of sparked a new resolve in the employees. Kind of a roll-up-your-sleeves, spit-on-your-hands and get-to-work elation. The headline on the Tick Talk article said it all, “Hitler Will Pay Through The Nose For This And We Don’t Mean Maybe!”

The WPB decided that since about every household had a clock, to stop manufacturing them would not be a hard ship for a couple of years.  They had not allowed for single and married people moving off to be near a war material manufacturing plant and setting up a new household.  There was an alarm clock shortage.  Railroad workers in Delmar needed to know the time.

War Production plants begin to hire a “waker-upper”, someone to call the shift workers to tell them it was till to wake up and get ready for work.  Not as effective as an alarm clock and when party lines were called everyone was wakening up.  In Delmar the railroad callboy was kept busy knocking on doors getting railroad workers up and too work. 


For nearly a year there were no alarm clocks manufactured.  Finally in April of 1943 it was announced an alarm clock would be made with no manufacturer logo on it and of reduced metal material.  Using mainly steel parts and very little brass parts, with a paper dial, housed in a non-metal case, they were called Waralarms. 


The clocks were made by both Westclock and Telechron.  The moulded fibre case ones were made by Westclock and the Bakelite case ones were made by Telechron.   They were to be sold for $1.65 as commanded by the office of Price administration and often that price was stamped on the back of the clock.  The public described the alarm sound as that of a woodpecker at work on a hollow tree.


Shipped in limited quantities to areas selected by the WPB near riots were created when they showed up in stores. Workers need them and other people would buy them at $1.65 plus tax knowing they could be sold on the black market for three times that price.   



If found today the Westclock waralarm would bring aout $50 in great condition and the Bakelite Telechron will bring about a hundred dollars.




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