“In the early 1940s, The National Cotton Council of America came out with a
pattern book for sewing with feed sacks” which only enhanced the booming feed sack
market (Thompson 1). Everyone was hooked. Women were searching for the best
pattern, trying to one up their prior design in hopes of receiving a compliment or winning
a competition. The little rural feed sack dress had spiraled into a full blown fashion
epidemic. The National Cotton Council of America made claims that their pattern book
was so popular that it was “in the hands of more than one million women” by 1945
(Jones 101). Women were overcome with the fact that they could be in vogue but not
pay the extensive retail prices.
above from http://www.ecu.edu/cs-lib/awards/upload/30-Ashley-Lamb.pdf
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