Back in the 1950s and 1960s as the Christmas holidays approached the Duz Detergent Dishes Golden Wheat pattern were cleaned up and prepared for use. In an area where poverty was a way of life the Duz dishes were probably the only set of China a family had that matched.
1960 ad from the Salisbury Times
The Golden wheat dishes were premiums inserted in boxes of Duz detergent in the 1950s. Each month a different packaged dish was put in the box of detergent. It would take years to acquire what would be a complete set of China. Duz began this promotion to gain sales over Tide detergent.
The range of pieces included platters, luncheon plates, salad plates, bread and butter plates, soup bowls, berry bowls, vegetable bowls, cups and saucers, sugars and creamers, salt and pepper shakers, gravy boats, cake stands and more.
They were manufactured before dish washers became common and they should be handwashed. Also the 22 K gold rim plays havoc if food is placed on them and then the dish is placed in the microwave to heat up the food.
Many people collect Golden Wheat dishes as a matter of nostalgia, having grown up with their parents or grandparents acquiring and using this dinnerware. Because so many were manufactured and so many were kept forever by the housewife who spent months and years collecting a set that when found at a flea market, estate sale or yard sale they are cheap, bringing from $5 to $40 for a 20 plus set of china. So buy a set as a tribute to your Grandparents and have a vintage Christmas dinner with them this year. They can remind you to be thankful for all the material comforts you have that your parents or grandparents didn't have.